Digraj Singh Shahpura is a popular Hotelier and Designer who has come a long way in the past 12 years and has established a well known business empire.
Exuding the distinct vibe of a young prince with a burning passion to establish his kingdom, Digraj Singh is well on his way to expanding the Shahpura chain of hotels: Shahpura House, Shahpura Haveli and Shahpura Kumbhal Villas. A unique reflection of the culture of its home-ground, Shahpura- a city in Rajasthan- the heritage hotel group was founded by his father, Surendra Singh, but when Digraj came aboard, he put the group on the world map of luxury. After successfully creating a unique identity for the brand by bringing the rich heritage of his ancestor and city to the foreground, Digraj is all set to launch five new lavish properties this year.
The Existing properties are a regal inheritance, meticulously restored to their original magnificence. A sight to behold with unique and exquisite architecture, reminiscent of a bygone era, while these residences preserve the royal culture, heritage and traditions of Rajasthan, they are equipped with world-class luxury comforts that enhance guest experiences.
Speaking about his success Digraj says, “I know where I come from and how important it is for me to build a place, which has the essence of my roots, my rich heritage. I want people to experience and appreciate the beauty of our culture.” His endeavours have earned the hotel brand an award for Luxury Heritage Hotel for their flagship hotel “Shahpura House, Jaipur” in World Luxury Hotel Awards, 2018. Shahpura Hotels have been hailed as having one of the finest Historic Hotels of the world. Also, Digraj is collaborating with global hospitality agencies like Preferred Hotels & Resorts and launching a unique venture called Shahpura Suites.
Not Just Hospitality, the young prince is also passionate about fashion. He has been instrumental in promoting Indian heritage and culture through his exclusively designed ethnic Indian apparel. He gathered a lot of knowledge in the world of fashion by staying and travelling abroad. Thereafter he planned to start his own brand by the name "Digraj Singh Shahpura". He is dedicated towards bringing a new revolution in Indian fashion and putting it on to the international fashion map by bringing out designs that reflect his ancestral roots – Jodhpuri, Bandhgala, Achkan, which are his strengths. Digraj Singh Shahpura Label has Men and Women Haute Couture. Furthermore his designs bring across an aesthetic and regal tapestry of the fineries of rajasthan that reflect the heritage and craft of the Indian state.
The label has now expanded its portfolio to include other businesses ranging from jewelry design, consulting, apart from women and men’s wear.